Why Clétte
Underwear that lets you feel like yourself again.
Comfortable, confident, and supportive through every phase of life.
• OEKO-TEX® non-toxic fabrics
• Designed by women
• Made for real life
• Free shipping over $75
best sellers
The pieces women come back for.
Worn on repeat for a reason.
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- $16.00
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Worn. Loved. Reordered.
Breathable & Stretchy
Underwear that moves with you. Experience the sensation of wearing almost nothing, perfect for all-day wear.
OEKO-TEX® Certified Fabrics
Consciously crafted comfort. Our fabrics are certified free from harmful substances by the global OEKO-TEX® Standard 100.
Buttery soft
Because why wouldn't we make softest underwear on the market?! Truly feels like a second skin, and 100% Cotton Gusset.
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- $39.00
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"This new-to-the-scene local underwear label’s dreamy photos and gorgeous colors look amazing, with lightweight pieces that seem incredibly soft and comfy."
“At its heart, Clétte is a reminder that you can be both soft and strong, maternal and magnetic, busy and still confident.”
Clétte began in a season of change.
Like many seasons in life, when I was postpartum, comfort mattered more, but confidence still did too.
I wanted underwear that felt soft and effortless on my body, without giving up on feeling feminine, pulled together, or like myself. Pieces I could live in through slow mornings, long days, and everything in between, whether that meant caring for a newborn, juggling work, or simply moving through everyday life.
Designed in Hawai‘i and rooted in my family’s history in underwear, Clétte is about thoughtful simplicity. Underwear that moves with you, feels barely there, and supports real life, whatever chapter you are in.
Because your first layer should never ask you to choose between comfort and feeling good. I hope these pieces help you feel confident and supported, just like they did for me.
With love,
Dominique ♥︎